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Meet Our Founder!
Pryscilla Andrade is a dreamer and a born entrepreneur. She has carried the dream of owning her own shop since she was 17 years old, which was when she had her first experience with women’s fashion while working at a shopping centre in Goiânia, Brazil, where she worked for years.
"I fell in love with helping women feel more confident and enchanted with themselves through clothing," she shares on her social media.
Pryscilla once worked as a travelling salesperson in her hometown, packing clothes onto her motorbike and riding around the city selling them. She later got married and had her first daughter at a young age, deciding to put her dream of owning a shop on hold, as her circumstances were difficult at the time.
Years later, Pryscilla and her family moved to London, England, where she worked as a cleaner for a time. In 2019, she launched her first online shop. However, in 2023, she faced new challenges and decided to sell the shop and put her dream aside once again.
That same year, she became pregnant with her second child. At around two months into her pregnancy, she found herself feeling lost and sad for having given up on her shop, realising she wasn’t fulfilling her purpose.
"The shop has always been a great passion of mine. Everything about it flows naturally; it feels like it’s what I was born to do!" she says.
With the support of her beloved husband, Pryscilla decided to start over. She launched her second shop, inspired by and in honour of her daughter Isabelly. And so, in May 2023, Isally Store was born.
As her pregnancy progressed, Pryscilla faced more challenges, but she was determined: "Nothing will stop me this time!" She paused her business when her baby, Nolan (affectionately called "the little boss"), was born in late December. By April, she resumed operations, making new purchases and rebranding the shop’s visual identity. On 26 May 2023, they held a relaunch live event, which was a huge success.
"Seeing my customers happy with their new clothes fills my heart with joy!"
Isally Store is focused on offering quality pieces that can be worn to a variety of events, with a touch of sophistication that makes women feel elegant, confident, and beautiful.
"Whether our customer works as a cleaner, in delivery, or is a businesswoman, we always want her to feel like the most precious and loved version of herself. That’s why I call them ‘Muses,’ because every woman deserves to see herself as someone special, regardless of her past or her daily routine. They are all special!
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